Summary of the Online gambling market in 2020: historic performance despite the health crisis
Publié le jeu 18/03/2021 - 07:21Ten years after the market was opened in 2010, the year 2020 is a turning point for online gambling, which is becoming a permanent fixture in French people's lives. Because of the acceleration of the digitisation of gambling practices favoured by the health crisis and the arrival of new players, online sports betting, horse racing and poker have recorded historic performances. The sector's turnover rose by 22% in 2020 to reach €1.7 billion, its highest level since the opening to competition. This performance contrasts sharply with those of casinos and gambling or betting points of sale, which have been hit hard by the health crisis.
Online sports betting: increased recruitment of new players and rising average spend
With an increase in turnover of "only" 7%, the online sports betting market remains by far the dominant activity in the online gambling sector. In 2020, stakes on sports competitions reached €5.3 billion, the highest amount of stakes generated in a year since the opening up to competition in 2010. At the same time, the population of sports bettors continues to grow, with more than one million additional players over the year compared to 2019, representing 4.4 million sports betting players.
After a second quarter in which activity was down (-56% of turnover), the situation of the sports betting market was reversed in the second half of the year with the resumption of sports competitions.
On the other hand, the sports betting segment recorded a pronounced drop in activity at points of sale. The FDJ reports a 10% drop in sports betting stakes across all channels (online and in points of sale).
Bettors' enthusiasm was focused on major sporting events such as the Champions League in football, which recorded a 65% increase in stakes compared to 2019, or the French Open, which generated €107 million in stakes, the highest amount ever for a Grand Slam tournament.
Online horse racing betting: continued growth and record of stakes levels
Online horse racing betting grew strongly, recording a 33% increase over 2019, and totalizing €1.5 billion in stakes, which corresponds to the largest volume of bets placed online over a year. The associated gross gambling revenue grew at a rate close to the stakes (+31%) and set a new historical benchmark (€354m).
This growth is being driven by the recruitment of new players (+5% of players in 2020), which undoubtedly reflects the transfer of a certain number of players who used to bet at points of sale to online horse racing betting.
PMU, whose point-of-sale games generally account for almost 90% of its domestic results, has reported a 15% loss of turnover in this channel.
Online poker: a windfall effect of lockdowns that seems to last
Online poker turnover for this year leapt by to €446 million (+64% on 2019), which is a new record-breaking activity erasing the previous benchmark of 2011, the first full year of the market opening.
The lockdowns measures (and more particularly those relating to the first lockdown) have indeed led to a renewed interest in poker. Online poker benefits from the significant recruitment of new players in 2020, which it intends to capitalise on, through loyalty actions, in order to maintain a high level of activity for the coming year. However, this attractiveness does not seem to have been accompanied by an uncontrolled increase in excessive gambling insofar as the average expenditure per player increased by "only" 7% in 2020.
Synthesis of 2020 activity data
10 years after the opening up to competition, what has been achieved?
Ten years after the opening up of the online gambling market to competition, the sector of activity, driven by a dynamic and continuous growth, now represents around 17% of the total market turnover, compared to 7% in 2011. In total, the number of players has more than doubled between 2011 and 2020 while the Gross Gambling Revenue has almost tripled over the period, propelled by sports betting (+717%), the growth of poker (+42%) and horse betting (+46%).
The year 2020 seems to represent a turning point for the online gambling sector, which is no longer marginal and is driven by a rapid dynamic.
For Isabelle Falque-Pierrotin, Chairwoman of the ANJ: "The good health of the online gambling sector, due in particular to the massive arrival of new players in sports betting and poker, means that operators must step up their initiatives to prevent problem gambling and protect minors. In line with the new obligations that came into force in 2020, they must better identify and assist at-risk players, provide tools for moderating play time or betting and ensure responsible promotional strategies. More than ever, and with major sporting events approaching before the summer, promoting recreational gambling must be a priority shared by all. "
Methodological reminder
This quarterly report was compiled on the basis of data transmitted by licensed online gambling and betting operators on a weekly or quarterly basis. The ANJ's communications take into account statistical confidentiality. It may not publish information relating to the activity of the monopoly markets (FDJ and PMU) other than that already disclosed by the operators under exclusive rights.
Contenus liés
Advertising and gambling: the ANJ launches a broad public consultation of different stakeholders
Actualité 20/09/2021During the UEFA European Football Championship, some abuses had been noted concerning advertising pressure from sports betting operators. These abuses are likely to call the regulatory model implemented for 10 years into question. That is the reason…
#EnglishUEFA European Football Championship and sports betting: the French Gambling Authority (ANJ) gathers operators and announces a dynamic and structuring action plan
Actualité 13/09/2021On 20 July 2021, the French Gambling Authority (ANJ) gathered sports betting’s operators in order to make the overview of the European Football Championship that has been scarred by some abuses. Resulting from a constructive exchange, these…
#EnglishSummary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segments
Actualité 07/06/2021After a singular year in 2020, which ended with a 22% increase in the sector's turnover, the first quarter of 2021 confirms the very dynamic growth of the online gambling market, with a 35% increase in turnover compared to the same period in 2020…
#EnglishWhat is the role of the family in introducing children to gambling?
Actualité 01/02/2021Because gambling is not a game like any other, the French Gambling Authority (ANJ) asked Harris Interactive to interview parents of children aged 10-17 years about their practices and their views on them. While parents are very aware of the risks of…
#EnglishANJ publishes its 2021/2023 strategic plan
Actualité 01/02/2021As soon as it was set up on 23 June 2020, the National Gambling Authority began drawing up its strategic plan for the next three years. It sets out its vision of regulation and how it intends to add value to players and economic players. Five…
#EnglishGambling self-exclusion: The French Gambling Authority (ANJ) offers an online service to simplify the registration process and reduce delays.
Actualité 10/01/2021Since 31 December 2020, the management of the self-exclusion file, previously held by the Ministry of the Interior, has been entrusted to the French Gambling Authority (ANJ). The ANJ is now offering a renew, easily accessible service that simplifies…
#English